“They won’t tell us their guests ahead of time,” Petruzelli said, but noted rumors had been flying around that both Mayor Jim Kenney and Gov. “Yeah, we can’t use any of this,” they told Petruzelli, who replied, “Welcome to Fishtown on 4/20!” Within 15 minutes, they returned - no one they spoke with was quite coherent enough to appear on air. “Do you mind if we walk around with a mic and ask customers some questions?” producers asked. The one snag - if you could call it that - was when reporters tried to do some man-on-the-street interviews on Wednesday without realizing that the date might affect subjects’ state of mind. The cafe is spacious enough that the temporary TV studio isn’t really infringing on regular business, and producers are happy with the look of the shot. Things have generally been running smoothly. Part of what it takes to run an MSNBC broadcast - just a few wires Danya Henninger There are three satellite trucks parked outside, and dozens of thick cables running across the back patio to two giant “Infinite Power” generators on trailers in the petite lot out back. Producers poke emails into their laptops at the granite counter and watch monitors set up next to tables on the second floor, while technicians tweak controls in the impromptu studio beneath industrial wood-beam ceilings. All of the network’s daylong political coverage has been coming out of the sunny corner at the back of the cafe-slash-bar, including reports by well-known anchors like Andrea Mitchell, Thomas Roberts and Erica Hill. Since Tuesday, Henkel and his team have been posted at Front Street Cafe in Fishtown, helping coordinate MSNBC broadcasts in advance of next week’s Pennsylvania primary. That’s not the most important factor in deciding where a major news organization sets up for a remote broadcast, admits Al Henkel, senior coordinating producer for newsgathering at NBC News - but it sure does help.
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